About EXPO
What is EXPO Channel?
EXPO Channel is one of Australia's leading Television Direct Marketing mediums with a reach of over 6.4 million people via Digital Free to Air, Satellite and Cable. EXPO Channel provides an outstanding opportunity to deliver your message, service or product to a receptive television audience.
Utilised by all the leading direct sale advertisers in Australia, EXPO Channel has provided positive results for it's clients across a wide range of products and services and continues to go from strength to strength.
Direct Marketing on TV
Television shopping is accessible and convenient, and provides Advertisers with a forum in which they can talk directly to customers who are ready to buy.
Viewers watch specifically to see informative demonstrations on a range of products before making a purchase decision. The end result directs real customers directly to your call centre, website and/or location.
Viewer Behaviour
Most traditional advertising campaigns go looking for customers, EXPO Channel Viewers watch because they are ready to buy.
From 30 seconds to 30 minutes EXPO Channel is a cost effective way of reinforcing advertising campaigns and test marketing products to an audience that is predisposed to purchasing, therefore delivering to the advertisers, measurable results.
