About EXPO
What is EXPO Channel?
Expo Channel reaches a national TV audience as Australia?s only 24 hour TV channel. Dedicated to offering national clients with short and long form advertising, Expo is the only channel with Australian Pay TV and Broadcast distribution. 2.5 million homes are reached through Foxtel, Austar and Optus via cable and satellite as well as 1.96 million homes through Channel 7 affiliate Prime Television in the Eastern States and GWN in Western Australia 3 hours per day 7 days a week. A further 550,190 homes are reached in the Sydney Metropolitan TV market through Digital channel 44.
Expo Channel has a proven track record in the direct response market, providing positive results for its clients across a wide range of products and services. Expo is continuing to go from strength to strength.
Direct Marketing on TV
Television shopping is accessible and convenient, and provides advertisers with a forum in which they can talk directly to customers who are ready to buy.
Viewers watch specifically to see informative demonstrations on a range of products and will normally watch a number of times before making a purchase decision. Special offers and money back guarantees are important factors that encourage people to buy products directing real customers directly to the advertisers call centre, website and/or location.
View Behaviour
Most traditional advertising campaigns go looking for customers, EXPO Channel Viewers watch because they are ready to buy.
From 30 seconds to 30 minutes EXPO Channel is a cost effective way of reinforcing advertising campaigns and test marketing products to an audience that is predisposed to purchasing. Long standing clients since the channels commencement indicate Expo can provide clients with desired results.
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